Our speaker for April is Steve Blank, founder of E.piphany, author of Four Steps to the Epiphany, and creator of Customer Development methodology (slides). Steve will speak about Speed & Tempo for Startups, a discussion about decision-making. Steven Gary Blank is a retired serial entrepreneur with over thirty years of experience in high technology companies [...]

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Solution Selling – Grow your sales and profits by selling a solution rather than a product!
What is Solution Selling?
Simply put, it’s presenting a solution to a customer that has a calculated financial benefit to the customer.  “Mr. Manufacturer CEO, our automated case erector will increase your net profit by ,250 per year and has an [...]

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Moving Beyond Consultative Selling to Deliver Industry Leading Sales Results
While solid product knowledge and advanced consultative selling skills can deliver increased revenue, they will not deliver industry leading sales results. Industry leadership comes when real business acumen is added to the mix and you become a trusted advisor as opposed to merely acting as one.
For [...]

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Our speaker for April is Steve Blank, founder of E.piphany, author of Four Steps to the Epiphany, and creator of Customer Development methodology (slides). Steve will speak about Speed & Tempo for Startups, a discussion about decision-making. Steven Gary Blank is a retired serial entrepreneur with over thirty years of experience in high technology companies [...]

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Selling the Way Your Customer Buys

August 4, 2010

Selling the Way Your Customer Buys
Ever heard the expression, “It’s not WHAT you say…it’s HOW you say it”?
Well, it’s probably safe to assume we all agree with the concept here, at least on the most basic level.  Reality is, WHAT we say Is still important. But I’m sure if you took a moment you could [...]

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How to Write White Papers that Drive Sales

August 2, 2010

How to Write White Papers that Drive Sales
White papers that effectively support the sales process could be called “sales white papers.” While they do not contain sales copywriting that would be included in marketing documents such as brochures and flyers, these sales white papers are written with an understanding of the sales process, support a [...]

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Learning Design Summer Camp ‘09: Session 1 – Driving Adoption of Emergent/Disruptive Technologies

July 22, 2010

Gary Chinn leads a panel consisting of James Howell, Scott McDonald, Karen Keifer-Boyd, and Cole Camplese to discuss adoption of emergent and disruptive technologies. • What is disruptive technology? • Why use them? • Student use of technology to create/contribute. • How does this affect promotion and tenure? • How does administration feel about this?

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The Business Model Must Be Innovative and Flexible

July 19, 2010

The Business Model Must Be Innovative and Flexible
What does the following list of companies have in common?
A&P
Hudson Motor Car Co.
Montgomery Ward
TWA
Horn and Hardart
Studebaker
Indian Motorcycle
Bonwit Teller
Woolworth
Bethlehem Steel
Polaroid
LTV
These Companies were successful, recognizable brands in their respective categories. They were publicly traded and a number were in the Nifty Fifty in the 1970’s and/or the Dow Jones Industrial [...]

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Whipping up a storm with disruptive communications

July 12, 2010

Whipping up a storm with disruptive communications
I’ve been reading Leandro Herrero’s latest book, Disruptive Ideas, and he’s got me thinking about the potential we communicators have to transform our organisations from the inside-out. It proposes a menu of simple ideas which could, if implemented in the right organisation and the right way, fundamentally change the [...]

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Learning Management Systems (LMS) and Disruptive Technologies

July 5, 2010

Based on The Innovator’s Dilemma by Clayton Christensen, this discusses the potential for a disruptive technology in the LMS market that serves, at least initially, the middle and high school level.
Video Rating: 5 / 5

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Does Your Team Sell Transactionally or Are They Trusted Advisors?

July 1, 2010

Does Your Team Sell Transactionally or Are They Trusted Advisors?
What I find very interesting is that both selling tactics exist in the market and are successful…to a certain extent.
From the perspective of the buyer, competitive pressures among vendors and the rise of the internet positions many products and services as commodities.
What does this mean and [...]

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CustomerCentric Selling/Client Video: So what happens when you engage me?

July 1, 2010

Inside look via video into what exactly happens when you engage Michael Harris at CustomerCentric Selling
Video Rating: 0 / 5

Presented by Sales Performance International, the owners of the Solution Selling methodololgy. Salespeople have a number of opportunities to deliver a presentation during a sales cycle, and the type of presentation that is delivered SHOULD depend [...]

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Rich Media on the Web: Crossing the Chasm part2

June 27, 2010

Multimedia Studies 102 UP Open University BA Multimedia Studies Group Assignment #1

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Geoffrey Moore: Competitive Differentiation

June 27, 2010

Geoffrey Moore, author of Dealing with Darwin and business strategy expert, is available for speaking through Keppler Speakers bureau. www.kepplerspeakers.com
Video Rating: 0 / 5

Geoffrey Moore, author of Dealing with Darwin and business strategy expert, is available for speaking through Keppler Speakers bureau. www.kepplerspeakers.com
Video Rating: 0 / 5

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The Best Solution When You Can?T Pay Mortgage

June 26, 2010

The Best Solution When You Can?T Pay Mortgage
Deep inside you, you would really wish to complete your mortgage payments and have a clear ownership of your house. You would want to sleep in peace and not have to worry about someone probably your lender getting to your house demanding to repossess it.
However, times can come [...]

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Consider Retooling Your Sales Team

June 26, 2010

Consider Retooling Your Sales Team
Customers are more sophisticated and better informed than ever. Competition has increased; even the venerable “old” names (like Microsoft) have upstarts nipping successfully at their heels. Deals are larger, more complex, increasing buyer’s concerns about making a bad decision. This extends sales cycles and brings more decision makers into the equation. [...]

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Four Disruptive Technologies for the Next Decade Investment Report Just Released

June 26, 2010

Rising Star Stocks, a leading emerging growth investment newsletter advisory, has [...]

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You don?t have to make Negotiation a part of every sale

June 25, 2010

You don?t have to make Negotiation a part of every sale
I often get requests by sales mangers for negotiation skills training for their sales people when in fact upon further investigation their people usually need consultative selling skills training first.  You cannot negotiate effectively if you cannot sell effectively first.  Both are processes which need [...]

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Geoffrey Moore – Marketing Strategist

June 25, 2010

Geoffrey Moore provides business and marketing strategy services to prominent companies worldwide. His expertise is in the areas of business strategy, marketing, partnering, strategy for technology firms, change and technology investing. A business celebrity, Geoffrey is the author of four best-selling books, including his latest: Dealing with Darwin: How Great Companies Innovate at Every Phase [...]

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Geoffrey Moore: Interview with iinnovate

June 25, 2010

Geoffrey Moore is a VC with Mohr Davidow Ventures, consultant and, most famously, the bestselling author of Crossing the Chasm, Inside the Tornado and Dealing with Darwin. Check out his interview with iinnovate. For more of this interview check out www.iinnovatecast.com
Video Rating: 4 / 5

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The Future Of Online Business

June 25, 2010

The Future Of Online Business
Emerging technologies have helped us to do more, communicate more quickly, extend our outreach, and save time. The strength of a home-based business is in its flexibility. Successful small business owners will be committed to listening to the needs of the market place and responding in a timely manner. What other [...]

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Geoffrey Moore at SAP Sapphire 2008 (Part 2)

June 25, 2010

Handling Core and Context
Video Rating: 0 / 5

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Do Your Company’s Sales Match The Excellence Of Your Product Or Service?

June 25, 2010

Do Your Company’s Sales Match The Excellence Of Your Product Or Service?
For many entrepreneurs, technology based companies or healthcare companies, the answer to that question is a resounding, NO! There is an exception to this with the rapid rise of the new economy, new media, highly scaleable companies like Google, U-Tube, Ebay, PayPal, and MySpace.
In [...]

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